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The Team

ESquared Hospitality is committed to exceeding expectations with extraordinary food and excellent customer service. What started in 2004 with the opening of our flagship, BLT Steak on 57th St. in New York City, has grown into a diversified brand of restaurant concepts. We feature a team of critically acclaimed chefs throughout our 20+ restaurants around the world.

Whether it’s a casual burger with friends, a satisfying Italian dinner or an elegant steak dinner with someone special, each dining experience will exceed expectations.

Jimmy Haber
Jimmy Haber
CEO

Jimmy Haber is the CEO of E2 Hospitality, and has been an investor and owner of restaurants and nightclubs in NYC for over 30 years. Jimmy is intimately involved in all details of development, construction and financing of more than 25 restaurants worldwide. Jimmy is one of the founding trustees of the NYC Hospitality Alliance, an independent, city-wide hospitality association established in 2012 representing all industry facets including restaurants, nightlife venues, destination hotels and industry suppliers.

Keith Treyball
Keith Treyball
Partner and President

Keith Treyball is the Partner and President of Esquared Hospitality. Treyball has overseen restaurant operations since 1989 when he began his career as the General Manager of the acclaimed Inn at Pound Ridge in Westchester County, NY.
In 2003, Treyball partnered with Jimmy Haber to open BLT Steak and BLT Fish. In 2011, Haber and Treyball formed ESquared Hospitality, the parent company for BLT Restaurants.

Scott Cronin
Scott Cronin
Executive Vice President of Operations

Scott Cronin has honed a seasoned skill-set as a veteran of the hospitality industry, having worked with elite brands including Planet Hollywood, China Grill Management with Jeffrey Chodorow and Ian Schrager, Kimpton Hotels; and overseeing the two marquee NYC properties for Starr Restaurant Organization. In Spring of 2009, Scott joined ESquared Hospitality as Executive Vice President of Operations, overseeing the full-scale operations for E2 properties around the globe.

Clifford Crooks
Clifford Crooks
Culinary Director

Chef Cliff has been cooking in prominent kitchens throughout New York City for more than 20 years. Prior to joining ESquared Hospitality in 2010 as Executive Chef of BLT Steak New York, he held positions at Salute!, Blue Water Grill and Gramercy Tavern. Chef Cliff has appeared as a contestant on Top Chef and a judge on Hell's Kitchen and Chopped Junior as well. After more than two years leading the kitchen at ESquared Hospitality's flagship restaurant, Chef Cliff was named Culinary Director of ESquared Hospitality and has since played an integral role in inspiring culinary growth among his staff and demonstrating a strong commitment to the brand's ethos of exceeding expectations through outstanding food and hospitality.